If introducing video to your blog is still a future project to discuss about, changes are you are losing great opportunity to grow your business. Online businesses that haven’t jumped into video marketing already should look at it as a serious option for improving the quality of their websites or blogs.
I often find my writing doesn’t communicate my passion for the topics I cover. Many people can relate to that. In video, your passion is able to shine through. Although, not the majority fall into the same though as probably can imagine. The fear of the unknown “be in front of a camera” is still a barrier for many. It was for me also.
What you need to take in consideration is that video creation is no longer a complicated process as before. With today’s technology, the usage of video on the Internet offers certain distinct advantages. Integrating video marketing into your blog will make your business grow faster.
Since video offers high ROI, it’s an obvious choice for improving online brands, consequently for personal branding also.
It Increases the Magnetism of Your Blog
If you have been on the Internet long enough, inevitably you have seen blog posts and websites with engaging videos. Often we see companies websites with a video at the home page. Also videos on different blog posts. Videos on the widget area ( on the side ). Having this kind of a setup increases the visitor retention on the page and blog. People are more likely to be intrigued by the service or content, which leads them to stay longer on that specific blog to find out more about it. If they are presented with an entertaining video explaining the purpose of the blog/website, content, service or product, the chances for that visitor to revisit it often is higher.
Let’s look at other benefits of video marketing in detail on both videos below.
The Benefits of Introducing Video to Generate Traffic
Article Marketing Competition – 16,000,000
Video Marketing Competition – 16,000
It drives qualified traffic!
Excellent for Branding
It is the way to be marketing today!
Establishes you as an Authority
It’s free & can work forever!
Ranking Better than Articles & Easier than Websites!
Why YouTube?
55% Market Share of Video-Hosting Platforms
+35 hrs uploaded per minute – 24 hours a day
13 million hrs of footage uploaded in 2010
+2 Billion Video Views/day
2nd largest Search Engine/3rd most-visited website
Average visitor spends +15 / 20 min/day on Youtube
Recently on the Closed Facebook Group about video marketing that I’ve create, we’ve discussed about Youtube and ways to avoid having accounts shut down. You can see the Special Report here. It sounds contradictory and you are probably asking yourself: Why show the positive side of YouTube and then present the negative side of it? I agree with you, It is contradictory. On the other hand, I’m here to present the facts so you have the tools to make the best decision knowing you are taking action on the right direction.
Introducing video into your business is highly beneficial for improving brand recognition and customer retention. Why not start TODAY?
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